Exploding Paint Brushes

Custom WordPress + Elementor platform built to showcase artwork, manage workshops, and convert visitors into commission clients.

Tools used:

The problem

The artist lacked a centralized, structured online platform to display artwork professionally, manage workshops, and guide visitors toward commissions.

Project Overview

Custom WordPress + Elementor platform built to showcase artwork, manage workshops, and convert visitors into commission clients.

Project Goals

Create a scalable WordPress system for structured artwork management and easy content updates.
Design a clean, gallery-focused interface that highlights artwork without distractions.
Implement SEO, performance optimization, and clear conversion pathways for commissions and workshop bookings.

Approach & Tech Stack

Built on WordPress CMS with Elementor for structured visual layouts and flexible content editing. Implemented Advanced Custom Fields for organized artwork data (title, size, medium, year, price, description). Optimized images for performance and mobile-first responsiveness using compressed assets and clean CSS structure. Configured technical SEO including metadata, proper heading hierarchy, alt tags, and optimized URLs. Integrated structured contact and commission forms to streamline user conversion.

Final Results

A fast, responsive, gallery-quality website that allows the artist to manage artwork independently, promote workshops, attract commission clients, and maintain strong search visibility with minimal technical overhead.